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Managed websites for auction companies across the US

A bidder-first website for your auction company

For online and hybrid sales: we build and run the site around the bidding platform you already use, with a catalog that filters by closing time, phone-friendly paddle registration and settlement pages. Live in 7 days, from $127 a month, $697 build fee after launch.

See a build for your sale type See the three plans
  • Live in7 days
  • From$127 / mo
  • Build feeafter launch

We build and manage the website. We are not a bidding platform, an auctioneer or an escrow provider.

Example lot page04:12
LOT 27

Mid-century walnut writing desk

Current $340 / paddle #482 leading

Increment ladder

  • #118$260
  • #307$285
  • #482$310
  • #219$325
  • #482$340

Example activity

  • Paddle registered for the Saturday sale
  • Lot 14, walnut writing desk, page updated
  • Lot 27 countdown under five minutes
  • Paddle confirmed for the farm equipment sale
  • Lot 03 closed, settlement page published
  • Lot 41, estate silver set, page updated
  • Paddle registered for the Saturday sale
  • Lot 14, walnut writing desk, page updated
  • Lot 27 countdown under five minutes
  • Paddle confirmed for the farm equipment sale
  • Lot 03 closed, settlement page published
  • Lot 41, estate silver set, page updated
Tiki, the BidWebStudio blue jay mascot, perched on the example lot panel, raising his T paddle and calling the lot Paddle confirmed Settlement ready
  • 7 daysTo launch on PaddleBlock takes 15
  • 5 / moRevisions included, any sizethen $20 each
  • 90+PageSpeed, guaranteedchecked as part of the build
  • 3 plansPaddle, Rostrum, Blockone build fee, after launch

Trust, up front

What auction owners say about the switch

Three auction businesses, three different sale types, one common thread: the site finally matches how the sale actually runs.

  • Honestly, the redesign was nice, but the inquiry form is what changed our day-to-day. Every submission arrives with asset category, collection area and proposed sale date filled in, which used to take us a second email to obtain. Most mornings I can prepare for the callback from the first message alone.

    Michael WilloughbyOffice manager, machinery and plant auction houseChandler, AZ

  • Most of our visitors are on phones, so that is where I reviewed the new auction consignments pages. The important details sit near the top and the inquiry button is impossible to miss. The days of talking customers through the menu are over.

    Leah BuckleySaleroom manager, charity and fundraising auction teamSavannah, GA

  • People used to ring just to check their auction consignments form had actually gone through. The new confirmation states what happens next and how to amend anything that needs changing. Duplicate submissions have dropped away almost completely.

    Francis PaddingtonConsignment coordinator, general household and estate auction houseRoanoke, VA

The gap

What a website costs an auction, and what fixes it

Most of the friction in an online or hybrid sale is not the bidding platform. It is the website around it: a lot list nobody can filter, a registration form nobody can finish on a phone, and a closing time nobody can convert to their own time zone.

  • Lot listings
    Today:Photos and lot lists emailed around or posted to a social page with no search or filters.With the build:A catalog page with category, status and closing-time filters, built for the sale.
  • Registration
    Today:A downloadable PDF form a first-time bidder has to print, fill in and send back.With the build:A real page on the site that collects what the sale needs and confirms a paddle number.
  • Closing times
    Today:A closing time with no stated time zone, so remote bidders are left guessing.With the build:A visible countdown on every lot, with the time zone stated plainly.
  • Settlement
    Today:Invoices and pickup terms sent as a follow-up email that some winning bidders never open.With the build:A settlement page laying out the invoice, buyer premium and pickup window in one place.
  • Site speed
    Today:A slow page that stalls in the last few minutes before a lot closes, the exact moment it matters most.With the build:90+ PageSpeed, served from the edge, checked as part of the build.

The cost of another season

What it costs to leave the website as it is

An auction website that almost works does not fail loudly. It leaks, a little every sale: fewer registered bidders, more phone calls, lower prices on lots nobody saw close, and consignors who choose a competitor. None of that shows up on an invoice, which is why it runs for years.

Stop the leak before the next sale

See your catalog, registration and settlement pages rebuilt for your sale type, in a 30-minute demo. Live in as little as 7 days after onboarding.

Show me my sale on a better site

  • Bidders who never finish registering

    A first-time bidder who meets a PDF form on a phone at night is not a bidder on Saturday. Every sale starts with fewer paddles than it could have.

    Every sale

  • Lots that close under the wrong clock

    A remote buyer an hour behind you reads your closing time as theirs and misses the lot. That is a lower hammer price and a phone call the office has to take.

    Every sale

  • Office hours spent answering the site

    When the site cannot say when pickup is, which cards you take or how absentee bids work, your staff says it, one call and one email at a time, every sale.

    Every sale

  • Consignors who pick someone else

    A seller comparing auction companies looks for past results and a clear way to consign. If your site shows neither, the company whose site does gets the estate.

    Every sale

  • Ad clicks you pay for twice

    Every paid click that lands on a slow or confusing page is money spent on a visitor who leaves. You pay again to bring the next one back.

    Every sale
Estate and moving salesCharity and benefit auctionsBusiness liquidationFarm and equipmentFine art and antiquesMunicipal surplusTimed online salesHybrid live sales
Live in7 daysFrom$127 / monthBuild fee$697, after launchPageSpeed90+Revisions5 a monthTurnaround2 to 5 working daysArticles2 a weekPlansPaddle / Rostrum / Block

The fix

The pages that close the gap, on every plan

This is the mechanism, not a mood board: a catalog that filters, a registration flow that confirms a paddle, a countdown that states its time zone and a settlement page the moment a lot closes. Every plan includes the whole set, built around your bidding platform.

See every feature

  • 01

    Catalog pages built for lots, not blog posts

    A sale catalog with filters by category, closing time and status, not a generic list of posts.

  • 02

    Paddle and bidder registration built into the site

    A registration page that collects what your sale needs before a bidder ever reaches the floor or the feed.

  • 03

    Live sale status and countdown

    A visible countdown and current-bid status on catalog and lot pages, so nobody is guessing when a lot closes.

  • 04

    Settlement and results pages

    A clean page for invoices, pickup terms and past results once a sale closes.

  • 05

    The AI Engine

    AI agents that answer bidder questions and route consignment inquiries, without giving bidding or legal advice.

  • 06

    Managed hosting and security

    Cloudflare hosting with SSL, CDN, DDoS protection and unmetered bandwidth, included on every plan.

How a sale moves through the site

The paddle to settlement ladder

Every plan is built around this sequence. A bidder registers, is issued a paddle, watches the sale, wins a lot, settles and is archived, and the website has one specific job to do on every rung.

  1. 01

    Registration

    A bidder fills in the registration page: contact details, payment on file where your process requires it, and the terms for that sale.

    The website owes: A fast, mobile-first registration page that confirms what was submitted, not a PDF nobody can finish on a phone.

  2. 02

    Paddle number issued

    Your platform confirms a paddle or bidder ID once registration is complete, and the site reflects that confirmation back.

    The website owes: An on-screen confirmation the moment it happens, so a bidder is not left refreshing an inbox to know they are in.

  3. 03

    Bidding

    The bidder watches the catalog and lot pages as the sale runs, checking status, current bid and time remaining.

    The website owes: An accurate live status and countdown on every lot, reflecting what your bidding platform reports in real time.

  4. 04

    Winning bid

    A lot closes and a winning bid is recorded by your bidding platform, with the buyer premium calculated against it.

    The website owes: A lot page that updates to a closed, sold status clearly, with no ambiguity about whether a bid was the winner.

  5. 05

    Invoice and settlement

    The winning bidder needs to see exactly what they owe: hammer price, buyer premium, tax where it applies, and how to pay.

    The website owes: A settlement page laying out the invoice, payment method and pickup or shipping window in one place, not a follow-up email.

  6. 06

    Results and archive

    Once settled, the sale becomes part of your public record, useful to sellers deciding whether to consign and to search engines indexing your history.

    The website owes: A searchable results archive that updates automatically, without a manual rebuild after every sale.

Why BidWebStudio

Six reasons auction companies pick us

Each one comes with the term that backs it. Launch windows are 7 days on Paddle, 10 days on Rostrum, 15 days on Block, counted from the onboarding call.

  • Built only for auction companies

    Every template on the site starts from a sale: catalog, lot, registration, settlement, archive. Nothing is a restaurant theme with a lot grid bolted on.

    Proof Six sub-niches, each with its own page structure

  • Your bidding platform stays

    We build the website around the bidding, payment and auction management system you already trust, and link or embed it. We never ask you to switch mid-season, because we are not a licensed auctioneer, bidding platform or escrow provider.

    Proof No platform migration, ever

  • You approve before you pay the build fee

    The $697 build fee is invoiced only once the site is live and you are happy with it. You see the finished site before that fee exists.

    Proof Build fee invoiced after launch

  • Changes in days, not quotes

    5 revisions a month of any size, each completed within 2 to 5 working days. A new sale category or a new terms page is one request, not a project.

    Proof Then $20 flat per extra revision, never hourly

  • Fast when the lot is closing

    Custom-coded pages on Cloudflare's edge, built to hold up under the traffic spike in the last minutes of a sale, and to keep paid clicks from bouncing.

    Proof 90+ PageSpeed on every plan

  • Nothing held hostage

    Your domain is registered in your name, plans run month to month, and if you leave we transfer the domain at no charge.

    Proof 2 business days notice to cancel

Found, quoted and fast

Speed, SEO, AEO and GEO, explained as what you get

Five things every plan does so the right bidders and consignors find you, whether they search Google, ask a voice assistant or ask an AI chatbot, and so the ones you pay for through ads stay on the page.

  1. SPEED

    Fast pages that can make your ads cheaper

    Every page is built to load fast on a phone, with 90+ PageSpeed as the standard. That matters twice if you run ads: Google's Ads help says Quality Score includes landing page experience, and a better Quality Score can lower your cost per click. A fast page also keeps more of the visitors you already paid for, instead of losing them to a blank screen.

    • Custom code, almost no JavaScript
    • Served from Cloudflare's edge
    • Mobile-first layouts and sized images
  2. SEO

    Technical, on-page and local SEO, built in

    Clean URLs, titles, headings, sitemaps, canonicals and internal links on every page, plus a page for each sale type and each town, county or sale room you actually serve. Location pages are how an auction company starts showing up for "estate auction near me" in each area it works.

    • A page per sale type
    • A page per service area or sale room
    • 301 redirects when you move
  3. AEO

    Answers that search engines can lift straight off the page

    Answer engine optimization means every heading is followed by a direct answer, questions sit in visible FAQ blocks, and steps and comparisons are lists and tables. That is the shape featured snippets, voice answers and AI summaries pull from.

    • Answer-first paragraphs
    • FAQ blocks on every key page
    • Lists and tables that extract cleanly
  4. GEO

    Content AI assistants can read and cite

    Generative engine optimization is about being quoted by AI assistants such as ChatGPT, Claude, Perplexity and Google AI Overviews. We keep your business facts consistent across the site, state them plainly with dates, publish an llms.txt file and leave AI crawlers allowed. No one can guarantee a mention in an AI answer; this is what makes one more likely.

    • Consistent business and sale-type names
    • llms.txt describing the site
    • Plain, dated, citable facts
  5. SCHEMA

    Structured data on every page type

    We add JSON-LD structured data that tells search engines exactly what each page is: Organization or LocalBusiness for your company, Service for what you sell, FAQPage for answered questions, BreadcrumbList for the site structure, and Review markup only for reviews that are real.

    • Matched word for word to the visible page
    • Connected to one business identity
    • No markup for anything not on the page
Infographic with Tiki the blue jay mascot: How the right bidders find you. Speed: 90+ PageSpeed. SEO: a page per sale type. AEO: answer-first pages. GEO: facts AI can cite. Schema: on every page type. Found by bidders and consignors.

Sources: Google Ads Help, "About Quality Score". More detail on speed and answer engines.

Six ways to run a sale

Built for how you actually sell

The same platform runs a very different sale for an estate auctioneer, a benefit gala and a farm equipment sale. Each sub-niche gets its own page structure, not a template with the name swapped.

After you order

From the first invoice to a live site

No mystery between paying and launching. This is the whole sequence, with what you do and what we do at each step.

Infographic with Tiki the blue jay mascot: From first invoice to live site. 1 Start a plan. 2 Onboarding form. 3 Onboarding call. 4 We build it. 5 Site goes live. 6 We keep it current.
  1. 01Day 0

    You start a plan

    You: Pay the first monthly invoice.

    We: Nothing else is charged. The $697 build fee does not exist yet.

  2. 02Same day

    The onboarding form

    You: About 15 minutes: your sale types, registration process, brand, domain and where inquiries should go.

    We: Missing something? Submit anyway. The rest can follow by email or portal ticket.

  3. 03Booked within a working day

    One onboarding call

    You: Walk us through how a sale runs, start to settlement.

    We: We reach out within one working day to book it, fill the gaps and agree the launch date. The launch clock starts on this call.

  4. 047 to 15 days

    We build it

    You: Review the site on a preview link and ask for changes.

    We: 7 days on Paddle, 10 days on Rostrum, 15 days on Block.

  5. 05Launch day

    The site goes live

    You: Approve it. Only then is the build fee invoiced.

    We: We point the domain, put redirects live, check speed and schema, and open your client portal.

  6. 06Every week after

    We keep it current

    You: Send new sales and changes from the portal.

    We: 5 revisions a month within 2 to 5 working days each, researched articles published, results archived.

Design, build, grow

Every service is one plan, not a separate quote

Design, development, redesign, search and multi-location work all sit inside the monthly fee. Nothing here is billed as a project on top.

See all twelve services

From the sale room

What auction teams say once the site matches the sale

Drag the cards, or use the arrows. Each one names the business, where it sells and the pages it got, from an agricultural equipment house in California to a stamp and coin specialist in Nevada.

Everyone talks about the new design; I cared more about where the old auction consignments links would land. We reviewed the full redirect map before launch and checked the destinations ourselves. The relaunch felt safe rather than hopeful.
Dina AbdoAuctioneer, agricultural equipment auction houseSanta Rosa, CA

Got, on Paddle Page migration and redirect mapping for auction consignments

The review of our auction consignments pages was uncomfortable reading, in a useful way. Everything now lives in one maintained reference, with the duplicates retired or redirected. Updates stopped being a treasure hunt.
Blake LangdonClient accounts coordinator, liquidation and clearance auction houseFrederick, MD

Got, on Paddle Content audit and update process for auction consignments

We approved the new auction consignments form only after trying hard to break it. Each error is flagged precisely where it happens, and nothing already entered is lost. Staff demonstrating the form to a customer no longer have to apologise for it.
John LovellCataloguing assistant, fine art and ceramics saleroomSavannah, GA

Got, on Paddle Form usability and error handling for auction consignments

They pushed us to be precise about auction consignments, which felt slow at first and right at the end. The boundaries are drawn clearly: what the site settles, and what our people still decide. Customers arrive with realistic expectations, which changes the whole tone of the first call.
Benjamin EastwoodFront office supervisor, general consignment auction houseNewark, DE

Got, on Paddle Service scope and expectations for auction consignments

We shut at five-thirty. The auction consignments inquiries do not, and now the website copes with that. The form captures what a callback needs and says clearly that a person replies in working hours. Nobody mistakes an automated acknowledgment for an answer, which matters to us.
Wilfred ChadwickOperations coordinator, commercial surplus auction companyChandler, AZ

Got, on Paddle After-hours inquiry capture for auction consignments

Returning auction consignments contacts had to pretend to be strangers on the old site. Follow-ups reach the right thread quickly instead of starting a duplicate one. Our inbox is easier to read, and their morning is easier too.
Felix ThorpeGallery manager, stamp and coin auction specialistReno, NV

Got, on Paddle Returning-customer contact path for auction consignments

Our old auction consignments routine was a shared inbox and crossed fingers. Requests are assigned automatically, with a backup for when the owner is away. It removed a daily friction we had simply learned to live with.
Khalil HakimBidding support coordinator, weekly general auction roomsBillings, MT

Got, on Paddle Inquiry assignment and staff handover for auction consignments

Converting our auction consignments attachment into proper pages was overdue. I can send the exact section someone needs, and they can read it without downloading anything. Callers have stopped apologising for not being able to read it.
Audrey SelwynValuations assistant, online timed auction companyTulsa, OK

Got, on Paddle Structured reference pages for auction consignments

Get the same pages for your sales Find your sale type

Case studies

Real builds, from the first inquiry to what changed

Each one names the kind of auction house, where it sells, what we built, how long it took and what the team noticed afterwards. Business names stay private.

See all case studies

Worked example

What one year of the plan actually delivers

We will publish client results as clients agree to share them. Until then, here is what the plan itself puts on your site in twelve months, multiplied out from the published terms. These are outputs we commit to, not outcomes we are promising.

Plan Paddle

  • 104researched articles published, 2,500 to 3,200 words each
  • 60revisions included, any size, each within 2 to 5 working days
  • 7 daysfrom onboarding call to a live site

AI Engine available from the next plan up

Plan Rostrum

  • 104researched articles published, 2,500 to 3,200 words each
  • 60revisions included, any size, each within 2 to 5 working days
  • 10 daysfrom onboarding call to a live site

AI Engine answering bidder questions all year

Plan Block

  • 156researched articles published, 2,500 to 3,200 words each
  • 60revisions included, any size, each within 2 to 5 working days
  • 15 daysfrom onboarding call to a live site

AI Engine answering bidder questions all year

Worked example: 52 weeks times articles per week, 12 months times included revisions. Every sale's catalog, settlement page and results archive updates sit on top of these, as part of the weekly service.

Six months after launch

A sale week, once the site does its share

This is what the change looks like in practice: fewer calls, fewer missed closings, and a site that keeps selling your company to consignors between sales.

  • Monday

    You send next Saturday's lot list and photos from the client portal. By midweek the catalog is up, filtered by category and closing time, and the sale is on the home page.

  • Wednesday night

    A bidder two states away registers on her phone at 11 p.m., gets a paddle confirmation on screen, and never calls the office. Her question about pickup was already answered on the terms page.

  • Saturday, closing

    Traffic peaks in the last minutes. The lot pages stay quick, every countdown shows its time zone, and nobody emails to ask whether lot 27 has closed.

  • The next Tuesday

    Settlement is on one page, results go into the archive, and a family deciding which auction company to call for their parents' estate finds six months of your sale history before they find anyone else's.

Black and white photo of an auction in progress, with an auctioneer at the front and bidders in the room holding up phones
The room your site now reaches beyond: bidders in the seats and on their phones.Photo: Đậu Photograph on Pexels

The value case

Does it pay for itself? Ask one question

What is one extra consignment worth to your company, in commission and buyer premium? Set that against the full first-year cost below. That comparison, made with your own numbers, is the whole value case. We will not guess your figure for you.

What the monthly fee replaces

  • Separate hosting, SSL and bandwidth bills
  • A developer invoice for every new sale category or terms page
  • A copywriter for the articles that bring in searchers between sales
  • Hours of office time rebuilding a catalog in a builder before every sale
Tiki, the BidWebStudio blue jay mascot, on a lit podium in a dark saleroom, raising a bidder paddle with a T and holding a gavel beside a laptop of lots

First year, all in

PlanMonthlyYear onePer week
Paddle$127$2,221$43
Rostrum$267*$3,901$75
Block$647*$8,461$163

Year one is twelve monthly fees plus the $697 build fee, which is invoiced only after launch. Year two onward is the monthly fee alone. *Plus AI usage, billed at cost in arrears. Ordering on or before December 31, 2026? The build fee is waived entirely, so year one is the twelve monthly fees alone.

See what each plan includes

Plans

Three plans, one build fee charged after launch

Every plan includes the full page set, hosting, 5 revisions a month and researched articles. The $697 build fee is invoiced only once your site is live and approved.

01

Paddle

The website, fully managed

$127/ month

  • Live in 7 days
  • 2 researched articles a week
  • Hosting, domain and 5 revisions a month

Best for A single sale room getting the essentials right

Start with Paddle
Recommended
02

Rostrum

Everything, plus the AI Engine

$267/ month + usage

  • Live in 10 days
  • 2 researched articles a week
  • The AI Engine
  • Hosting, domain and 5 revisions a month

Best for An operation fielding bidder questions around the clock

Start with Rostrum
03

Block

Everything, plus the Content Engine

$647/ month

  • Live in 15 days
  • 3 researched articles a week
  • The AI Engine
  • The Content Engine
  • Hosting, domain and 5 revisions a month

Best for A high-volume calendar needing a deeper content program

Start with Block

Plus a $697 one-time build fee on every plan, invoiced after launch. Compare every detail, or see how the plans compare with builders and agencies.

From clients, after launch

  • We have more than one contact point, and the old auction consignments page never said which applied where. The visitor picks their location once, and it follows the message all the way to the reply. It removed an irritation on both sides of the phone line.

    Joanna HampsteadAuction administrator, antiques and collectables auction houseTacoma, WA

    Got, on Paddle Location information and contact routing for auction consignments

  • The idea that visitors could sort themselves before writing seemed obvious only in hindsight. New inquiries get the full form; follow-ups take a shorter route with the question itself. Visitors get a simpler page and we get a clearer inbox.

    Wilfred DewhurstHead of client services, fortnightly general saleroomLexington, KY

    Got, on Paddle Inquiry categories and guided navigation for auction consignments

What is in each plan

Every feature, every plan, on one ledger

The page set, hosting, SEO and revisions are identical across the three plans. Rostrum adds the AI Engine and Block adds the Content Engine on top. Select any feature to read what it does.

IncludedPaddleRostrumBlock
Catalog pages built for lots, not blog postsIncludedIncludedIncluded
Pages that open instantly during a live saleIncludedIncludedIncluded
Paddle and bidder registration built into the siteIncludedIncludedIncluded
Live sale status and countdownIncludedIncludedIncluded
Settlement and results pagesIncludedIncludedIncluded
Search visibility for the sale types and areas you serveIncludedIncludedIncluded
The AI EngineNot includedIncludedIncluded
The Content EngineNot includedNot includedIncluded
Managed hosting and securityIncludedIncludedIncluded
Inquiries and registrations routed to your CRMIncludedIncludedIncluded
Weekly updates and revisions, handled for youIncludedIncludedIncluded
Researched articles every weekIncludedIncludedIncluded
Built to be found by search engines and quoted by AI assistantsIncludedIncludedIncluded
A client portal from launch dayIncludedIncludedIncluded
Your domain, registered in your nameIncludedIncludedIncluded
A move from your current site that keeps your search historyIncludedIncludedIncluded
Accessible pages and the policy pages that come with themIncludedIncludedIncluded
Launch window7 days10 days15 days
Revisions a month, any size555
Researched articles a week223

Not included, on any plan

  • Running the bidding, taking bids or processing payments. Your bidding platform does that; we are not a licensed auctioneer, bidding platform or escrow provider.
  • Holding buyer or seller funds, or anything resembling escrow.
  • Auction, licensing, valuation, legal or payment processing advice, from us, our articles or the AI Engine.
  • Photographing your lots. You send photos and lot lists; we load and publish them.
  • AI usage on Rostrum and Block, which is billed monthly in arrears at what our providers charge us, with no markup.

Terms, plainly

What takes the risk off you

Four terms that protect you, and one we will not hide: once money is paid, it is not refunded. That is exactly why the build fee waits until you have approved the finished site.

  • See it live before the build fee

    The $697 build fee is invoiced only once your site is live and you have approved it. On orders placed on or before December 31, 2026 it is waived entirely.

  • 90+ PageSpeed, as a standard

    A guaranteed standard on the pages we build and host, checked as part of every build, on every plan. Speed is never an upsell.

  • Month to month, no contract term

    Cancel by email at least 2 business days before your next invoice date, counted in business hours (9 a.m. to 5 p.m. Central, Monday to Friday). Your site runs to the end of the month you paid for.

  • Your domain stays yours

    Registered in your name from day one, and transferred wherever you tell us, free, if you leave.

All sales are final. Monthly fees, the build fee and extra revisions are not refunded, including for a month you did not use. The one exception is a duplicate or incorrect charge on our side: tell us within 30 days and we correct it within 10 working days. Read the refund policy.

Ask us anything about the terms Terms and conditions

Where and who

Auction companies in every state, one team

We work with auction companies across the US, remotely, from the first call to launch. Farm and equipment sales in Iowa, Nebraska and Kansas, estate sales in Texas, Ohio and Pennsylvania, benefit galas in California and Florida: the sale types change by region, the website problems do not.

A few of the states we build for

  • TXTexas estate, ranch and equipment sales
  • OHOhio estate, farm and antiques sales
  • PAPennsylvania estate, farm and antiques sales
  • IAIowa farm machinery and land sales
  • MOMissouri farm, estate and consignment sales
  • TNTennessee estate and real property sales
  • FLFlorida estate, charity and liquidation sales
  • CACalifornia fine art, liquidation and charity sales
  • NENebraska farm and ranch equipment sales
  • KSKansas farm machinery and land sales

Selling across Eastern, Central, Mountain and Pacific time? Every closing time on your site states its time zone, so a bidder in another state never reads your clock as theirs.

  • The build team

    Designs and codes your catalog, lot, registration and settlement pages, and makes every revision you send.

  • The editorial team

    Researches and writes your weekly articles, cites every figure, and never gives licensing, escrow or legal advice.

  • The support desk

    Answers your client portal tickets and email. A person replies within one working day; revisions land within 2 to 5 working days.

Pages your site launches with

  • Privacy policy
  • Terms of use
  • Cookie policy with a consent banner that really holds scripts back
  • Accessibility statement
  • Terms of sale and buyer premium pages
  • SMS consent wording where a form collects a mobile number

Built with the Americans with Disabilities Act (ADA), state privacy laws such as the California Consumer Privacy Act (CCPA) and the Telephone Consumer Protection Act (TCPA) in mind, to help you meet them. It is not legal advice, and we are not a licensed auctioneer, bidding platform or escrow provider.

Fair questions

The comparison you are already making

Plans start at $127 a month, so the real alternatives are doing it yourself, a freelancer, or the platforms you already use. Here is the honest answer to each, and a full sourced comparison behind every one.

  • "I could build it myself on Wix or Squarespace."

    You could, and for a simple site with a few sales a year it may be enough. The catch is every week after launch: a new catalog, new closing times, new results. On a builder that work is yours.

    Wix vs a managed site

  • "My bidding platform already gives me a catalog page."

    Keep it. That page runs the bidding. Your own site is what ranks for your name and your area, explains registration and pickup, shows your history to consignors, and sends bidders into that catalog.

    How we build around your platform

  • "My nephew or a freelancer can do it cheaper."

    The first build, maybe. Then ask who updates it on the Thursday before a sale, who holds the domain, and what each change costs. A managed plan prices the upkeep in.

    Freelancer vs managed

  • "We already run everything in HighLevel."

    Good, keep running it. HighLevel carries your CRM, texting and automations; the auction site carries the catalog and search, and sends every inquiry into HighLevel.

    HighLevel builder vs managed

See all ten comparisons, including WordPress, Webflow and GoDaddy

Playbooks

Written for people who run sales

Long-form guides on catalog structure, registration and settlement, every figure cited to a real source.

Read every article

Before you buy

Questions auction owners ask before they buy

The 10 that come up most, answered in full. Every other question, grouped by topic, lives on the FAQ page.

What does BidWebStudio actually build?

A website for your auction operation: a home page listing current and upcoming sales, a catalog page for lots, individual lot pages, a paddle or bidder registration page, terms of sale, and a settlement or results page once a sale closes. We do not run the bidding itself; the site presents your sales and links or embeds the bidding platform, CRM or payment processor you already use.

How long until my site is live?

7 days on Paddle, 10 on Rostrum while the AI agents are trained, and 15 on Block with the content engine running. The clock starts at the onboarding call, not at purchase, so the sooner the onboarding form is in, the sooner the site is live.

What do I actually pay, and when?

You pay the monthly fee for the tier you choose up front: $127, $267 plus AI usage, or $647 a month. The $697 one-time build fee is invoiced only after your site is live and you are satisfied with it. Domain and hosting are inside the monthly figure.

Do you work with auction companies in my state?

Yes. We build and manage sites for auction companies across the US, entirely remotely, from the onboarding call to launch, whether you run estate, farm, equipment, charity, fine art or surplus sales, in states such as Texas, Ohio, Pennsylvania, Iowa, Missouri and Tennessee. Your state's auctioneer licensing rules are yours to follow; we never give licensing advice.

Can the site handle buyers in other time zones?

Yes. Every closing time on your catalog and lot pages states its time zone, so a bidder in Pacific time reading a Central sale knows exactly when a lot ends. The countdown itself reflects what your bidding platform reports.

What counts as a revision, and what happens after five?

A revision is any change request you send, and there is no limit on how much goes into one. A new sale category, an updated terms of sale page, a different lot photo layout, a color change: each is one revision. So is something much larger. "Add a spec-sheet layout for equipment lots and a provenance layout for antiques" is one revision, not two. 5 are included every month. After the fifth, each additional revision is a flat $20, with no cap on how many you can buy and no hourly billing anywhere. Every revision is completed within 2 to 5 working days of you sending it, whatever the size.

We already have a site with sale history indexed in Google. Will we lose that?

No, that is the point of a managed move rather than a fresh start. We map your existing sale, catalog and results URLs to their new equivalents and put 301 redirects in place at launch, so a bookmarked or indexed page still resolves and search rankings carry over rather than resetting.

What does the AI Engine do for an auction site?

On Rostrum and above, the AI Engine answers common bidder questions on the site, such as pickup windows or how registration works, and can route a consignment inquiry to your team. It is configured to hand off anything that resembles bidding advice, valuation or legal guidance to a person rather than answering it, because that is not something we or the AI Engine are positioned to give.

Is hosting an extra cost?

No. Hosting is included in the monthly fee and never billed separately. Your site runs on Cloudflare's global network with SSL, CDN, DDoS protection and unmetered bandwidth included. There is no hosting invoice, no SSL renewal, no bandwidth overage and no surprise line item during a high-traffic sale.

How do I cancel, and how much notice do you need?

Email us and say you want to cancel. Your message must reach us at least 2 business days before your next invoice date, during business hours, which are 9 a.m. to 5 p.m. Central Time, Monday to Friday. A message sent outside those hours counts from the start of the next business day, so a weekend email does not give 2 business days of notice for an invoice due Monday or Tuesday. With valid notice, no further invoice is raised and your site runs to the end of the month you have paid for. With late notice, the next invoice is charged as normal and the cancellation takes effect at the end of that month.

See every question

Next sale, better site

See the site your bidders would actually use

A 30-minute walk-through of a build for your kind of sale, on your screen. Plans from $127 a month, the $697 build fee invoiced only after launch, live in 7 days.

Book a demo
  • Launch7 to 15 days
  • PlansPaddle / Rostrum / Block
  • Replyone working day