A website for estate and moving sale auctioneers that turns a house full of lots into a clean online catalog
An estate sale auction website earns its keep by getting every lot online, sorted and searchable, within hours of the walkthrough, and by making paddle registration so simple that a first-time bidder does not bounce off the page.
- 8pages built for you
- 7 daysto launch
- 5 / morevisions included
The problem
What usually goes wrong for estate and moving sale auctioneers
- 01
Photos and lot lists are still emailed around or posted to a social page that nobody can search by category or closing time.
- 02
Out of town buyers and family members who cannot attend in person have no way to watch or bid remotely.
- 03
The current site cannot tell a browsing visitor which sale is closing tonight versus which one is still three days out.
- 04
Pickup instructions, payment terms and buyer premium live in a PDF that half the winning bidders never open.
We build for estate and downsizing auction companies across the US, from busy estate calendars in Texas, Ohio, Pennsylvania and Florida to consignment houses in Missouri and Tennessee.
The build
The pages your site will carry
- 01Home with the current and upcoming sales
- 02Sale catalog with lot search and filters
- 03Individual lot pages with photos and condition notes
- 04Paddle registration
- 05Pickup and payment terms
- 06Past sale results archive
- 07About the auction company
- 08Contact and consignment inquiry
Not part of the build
- Photographing the house or the lots.
- Appraisals or advice to families about what items are worth.
- Taking bids, holding funds or giving auction, licensing or legal advice.
Configured for you
Sale countdown and lot filter
A catalog page that sorts by closing time, category and current bid status, with a visible countdown so a bidder always knows how long a lot has left.
After launch
What this looks like once it is live
- 90+ PageSpeed, checked as part of the build, so catalog pages hold up under a closing-sale traffic spike.
- 5 revisions a month included, so the site keeps pace with estate sale auctioneers as your sale calendar changes.
- A client portal from the day the site goes live, for revisions, support tickets and files, in one place.
From the sale room
What estate sale auctioneers say about the switch
People used to ring just to check their auction consignments form had actually gone through. The new confirmation states what happens next and how to amend anything that needs changing. Duplicate submissions have dropped away almost completely.
Francis PaddingtonConsignment coordinator, general household and estate auction houseRoanoke, VA Got, on Paddle Submission acknowledgment and follow-up for auction consignments
They pushed us to be precise about auction consignments, which felt slow at first and right at the end. The boundaries are drawn clearly: what the site settles, and what our people still decide. Customers arrive with realistic expectations, which changes the whole tone of the first call.
Benjamin EastwoodFront office supervisor, general consignment auction houseNewark, DE Got, on Paddle Service scope and expectations for auction consignments
Case studies
Builds for sale rooms like yours
Each one names the kind of auction house, where it sells, what we built, how long it took and what the team noticed afterwards. Business names stay private.
After you order
How your site goes from order to first sale
No mystery between paying and launching. This is the whole sequence, with what you do and what we do at each step.
- 01Day 0
You start a plan
You: Pay the first monthly invoice.
We: Nothing else is charged. The $697 build fee does not exist yet.
- 02Same day
The onboarding form
You: About 15 minutes: your sale types, registration process, brand, domain and where inquiries should go.
We: Missing something? Submit anyway. The rest can follow by email or portal ticket.
- 03Booked within a working day
One onboarding call
You: Walk us through how a sale runs, start to settlement.
We: We reach out within one working day to book it, fill the gaps and agree the launch date. The launch clock starts on this call.
- 047 to 15 days
We build it
You: Review the site on a preview link and ask for changes.
We: 7 days on Paddle, 10 days on Rostrum, 15 days on Block.
- 05Launch day
The site goes live
You: Approve it. Only then is the build fee invoiced.
We: We point the domain, put redirects live, check speed and schema, and open your client portal.
- 06Every week after
We keep it current
You: Send new sales and changes from the portal.
We: 5 revisions a month within 2 to 5 working days each, researched articles published, results archived.
Plans
Three ways to run it
- 01PaddleThe website, fully managedLive in 7 days
- 02RostrumEverything, plus the AI EngineLive in 10 days
- 03BlockEverything, plus the Content EngineLive in 15 days
Questions from estate and moving sale auctioneers
Can the site handle a new sale every week?
Yes. The catalog page is built to take a new lot list on a normal schedule, and revisions to swap in a new sale count toward your monthly revisions rather than needing a rebuild each time.
Can bidders from out of town use the site?
The site itself is built to be read clearly from anywhere: full lot photos, condition notes, and closing times shown in a stated time zone so a remote bidder is never guessing when a lot ends.
Does the site replace our bidding software?
No. We build and manage the website around your sales; the actual bid submission and payment processing run through the bidding or auction management platform you already use, embedded or linked from the site.
Can we show results from past sales?
Yes, a past sale archive is one of the standard pages, useful for sellers who want to see how similar items have done and for search engines indexing your sale history.
How quickly can a new estate sale go live?
Send the lot list and photos from your client portal and it is published within 2 to 5 working days, as one of your 5 included monthly revisions.
Can the site explain consignment to families?
Yes. A consign-with-us page walks a family through how your process works and collects the first details, routed to your inbox or CRM.
Which plan do estate auctioneers usually choose?
Paddle covers a weekly sale calendar. Rostrum adds the AI Engine for the pickup and payment questions that arrive late at night.
Can the site show pickup windows for each sale?
Yes. Pickup and payment terms sit on their own page and on each sale, so winning bidders see them before they bid, not in a follow-up email.
See it built for estate sale auctioneers
A live 30-minute walk-through, on your screen, of the site you would get. Plans from $127 a month, build fee invoiced after launch.
Book a demo