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Case study, Estate sale auctioneers

What happens after an auction consignments inquiry is sent

For auction consignments, the reassurance traffic has moved onto the page. Staff time goes into answering inquiries instead of confirming they exist.

Lot04
  • ClientWeekly general auction rooms
  • RegionBurlington, Vermont
  • Team14 staff, one locally managed operation
  • Timeline25 working days
  • Plan it fitsPaddle, $127 / mo

The climb

From the first problem to what changed

How the weekly general auction rooms in Burlington, Vermont went from where it started to where it is now, one rung at a time.


  1. Starting point

    The auction consignments form's only response was to reload the homepage. Senders were left to assume the message had gone somewhere.

  2. The problem

    Day to day with auction consignments, some people sent the same request twice, and others rang to check it had arrived. Staff lost time merging duplicates and reassuring callers instead of responding.

  3. What we built

    Each submission is met with a summary page explaining the next step towards a consignment assessment by the auctioneer. The accompanying email tells the sender how to fix a mistake and when the team normally replies.

  4. What changed

    For auction consignments, the reassurance traffic has moved onto the page. Staff time goes into answering inquiries instead of confirming they exist.

What the build used

The pieces of work, as the weekly general auction rooms described them, and where each sits in the website every plan includes.

The pieces of work

  • Confirmation page
  • Acknowledgment email
  • Correction contact
  • Opening-hours guidance

People asking about auction consignments now know their message landed and what follows. Guessing has been designed out of it.

Doris StonebridgeBidding support coordinator, weekly general auction roomsBurlington, Vermont

How long it took

25 working days

25 working days after content approval, including staff review and handover. The weekly general auction rooms runs with 14 staff, one locally managed operation.

Timed from content approval, because that is the part we control. Launch windows on each plan are on the pricing page.

Want the same fix on your own site? On a 30-minute call we show you how it would work for your sales, and which plan fits. Plans from $127 a month.

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Questions about this case study

How long did this weekly general auction rooms build take?

25 working days after content approval, including staff review and handover. The team is 14 staff, one locally managed operation, and the clock started once they had approved the content, so the time is ours, not theirs.

Which plan covers this kind of work?

Everything used here (inquiries and registrations routed to your CRM) is part of Paddle, from $127 a month, and of every plan above it. The $697 build fee is invoiced only after launch, and changes like these later count toward your included monthly revisions.

Why is the auction house not named?

Client business names stay private on this site. The page names the kind of auction house and its region instead. The quote is from Doris Stonebridge, bidding support coordinator, and is published with their permission.

Does this mean you run the consignment process for us?

No. We are not a licensed auctioneer, bidding platform or escrow provider. We build and manage the website, so consignment inquiries arrive in good shape; the assessment, the terms and every decision stay with your team.

Put your own sale on the board

A live walk-through of the site you would get, in about 30 minutes. The $697 build fee is invoiced only after launch, and domain and hosting are included.

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Or email and a person replies within one working day.