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A bidder registration page that matches how your sale actually runs

A bidder registration setup means a dedicated page on your own site, not a PDF or a third-party form disconnected from everything else, that collects what your sale needs and hands off cleanly to whichever bidding or payment platform confirms the paddle.

What it costs

  • Plans$127 a month
  • Build fee$697, after launch
  • Live in7 days
  • Revisions5 a month
  • PageSpeed90+
  • Domain and hostingIncluded

Signs you need it

How to tell your site needs this work


  • 01

    New bidders call the office to ask how to register.

  • 02

    Your registration form is a PDF people have to print.

  • 03

    Registration looks nothing like your site and loses people halfway.

  • 04

    Staff re-type registration details into another system.

Who is bidder registration website setup for?

Auction companies whose registration is still a PDF, a paper form at the door or a generic third-party form that confuses first-time bidders.

Usually fits Paddle, $127 a month. Paddle includes the registration page; Rostrum adds an assistant that walks nervous first-timers through it.

What is included

What you get with bidder registration website setup


  • 01

    A registration page template

    Built into your site design, working on any device.

  • 02

    Fields matched to your sale

    Collecting exactly what your process needs, no more and no less.

  • 03

    A clean platform handoff

    Linking or embedding your bidding or payment platform at the confirmation step.

  • 04

    Reusable per sale

    The same structure carried forward with updated terms, not rebuilt each time.

  • 05

    Accessible by default

    Built to work with a keyboard and screen reader, not just a mouse.

Why registration belongs on your site, not a PDF

A registration process buried in a downloadable PDF or a generic third-party form breaks the moment a first-time bidder tries to use it on a phone. Building it as a real page on your site means it matches your design, works on any device, and can carry exactly the fields your sale needs, from contact details to payment authorization to sale-specific terms.

Infographic with Tiki the blue jay mascot: Registration on your site, not a PDF. Downloadable PDF. Stalls on a phone. A page on your site. Fields your sale needs. Paddle confirmed.

Reused per sale, not rebuilt each time

The registration page is a template, so a new sale reuses the same structure with updated terms rather than a fresh build. Adding a field, such as a buyer premium acknowledgment for a specific category, is a standard revision.

Handing off to your bidding platform cleanly

Once a bidder submits the registration page, the confirmation step links or embeds the bidding or payment platform your sale actually runs on, so the site is not trying to replace systems you already rely on, only presenting the front door to them clearly.

What is not included

Said as plainly as what is. None of these is hidden in a later invoice; they are simply not part of this service.

  • Payment authorization or identity checks themselves; your bidding or payment platform performs them.
  • Storing card details on the website.
  • Auction, licensing, legal or valuation advice. We build and run the website only.

How the work is done

How we deliver bidder registration website setup, step by step

From the first invoice to a live site in 7 to 15 days, then weekly upkeep. What you do and what we do at each step.


  1. 01Day 0

    You start a plan

    You: Pay the first monthly invoice.

    We: Nothing else is charged. The $697 build fee does not exist yet.

  2. 02Same day

    The onboarding form

    You: About 15 minutes: your sale types, registration process, brand, domain and where inquiries should go.

    We: Missing something? Submit anyway. The rest can follow by email or portal ticket.

  3. 03Booked within a working day

    One onboarding call

    You: Walk us through how a sale runs, start to settlement.

    We: We reach out within one working day to book it, fill the gaps and agree the launch date. The launch clock starts on this call.

  4. 047 to 15 days

    We build it

    You: Review the site on a preview link and ask for changes.

    We: 7 days on Paddle, 10 days on Rostrum, 15 days on Block.

  5. 05Launch day

    The site goes live

    You: Approve it. Only then is the build fee invoiced.

    We: We point the domain, put redirects live, check speed and schema, and open your client portal.

  6. 06Every week after

    We keep it current

    You: Send new sales and changes from the portal.

    We: 5 revisions a month within 2 to 5 working days each, researched articles published, results archived.

From clients

What bidder registration website setup changed for auction owners


  • Honestly, the redesign was nice, but the inquiry form is what changed our day-to-day. Every submission arrives with asset category, collection area and proposed sale date filled in, which used to take us a second email to obtain. Most mornings I can prepare for the callback from the first message alone.

    Michael WilloughbyOffice manager, machinery and plant auction houseChandler, AZ

    Got, on Paddle Inquiry form and response workflow for auction consignments

  • People used to ring just to check their auction consignments form had actually gone through. The new confirmation states what happens next and how to amend anything that needs changing. Duplicate submissions have dropped away almost completely.

    Francis PaddingtonConsignment coordinator, general household and estate auction houseRoanoke, VA

    Got, on Paddle Submission acknowledgment and follow-up for auction consignments

Want to see bidder registration website setup on your own sale? We show you a build for your sale type on a 30-minute call, with the plan that fits.

Book a 30-minute demo

What does bidder registration website setup cost?

It is part of the monthly plan, not a separate quote. The price depends on the plan, not on the size of the job: what changes between plans is the launch window, the AI Engine and the number of articles a week. The $697 build fee is invoiced only after launch.

Extra revisions beyond the 5 included each month are $20 each, never hourly.

  • Paddle, live in 7 days$127 / mo
  • Rostrum, live in 10 days, AI Engine$267+ / mo
  • Block, live in 15 days, AI Engine$647+ / mo
Compare the plans

Terms, plainly

What takes the risk off you

Four terms that protect you, and one we will not hide: once money is paid, it is not refunded. That is exactly why the build fee waits until you have approved the finished site.


  • See it live before the build fee

    The $697 build fee is invoiced only once your site is live and you have approved it. On orders placed on or before December 31, 2026 it is waived entirely.

  • 90+ PageSpeed, as a standard

    A guaranteed standard on the pages we build and host, checked as part of every build, on every plan. Speed is never an upsell.

  • Month to month, no contract term

    Cancel by email at least 2 business days before your next invoice date, counted in business hours (9 a.m. to 5 p.m. Central, Monday to Friday). Your site runs to the end of the month you paid for.

  • Your domain stays yours

    Registered in your name from day one, and transferred wherever you tell us, free, if you leave.

All sales are final. Monthly fees, the build fee and extra revisions are not refunded, including for a month you did not use. The one exception is a duplicate or incorrect charge on our side: tell us within 30 days and we correct it within 10 working days. Read the refund policy.

Standards

What every page of this work is built to


  • 90+ PageSpeed on the pages we build and host
  • Service, FAQPage and BreadcrumbList structured data, matched to the page
  • Keyboard and screen reader friendly, with an on-page accessibility toolbar
  • Cloudflare hosting with SSL, CDN and DDoS protection
  • Privacy, terms, cookie and accessibility pages at launch
  • Answer-first copy and an llms.txt file for AI assistants

How SEO, AEO and GEO work on your site

Questions about bidder registration website setup

Does the registration page confirm the paddle number?

Confirmation typically happens through your bidding platform once registration is submitted; the website presents the front-end page and hands off to that platform for confirmation.

Can we require payment authorization at registration?

The page can be built to collect what your process requires and route it to your payment or bidding platform; the actual authorization is handled by that platform.

Can the fields change for different sale types?

Yes, and adding or adjusting fields for a specific sale type is a standard revision.

Is the registration page mobile friendly?

Yes, it is built mobile-first since many bidders register from a phone.

What should a bidder registration page ask for?

Only what your sale needs: contact details, any payment authorization your process requires, acceptance of your terms of sale and anything specific to the sale type. Fewer fields means fewer people giving up on a phone.

Can the registration page hand off to our bidding platform?

Yes. The page collects what your process needs and hands off to your bidding or payment platform, which confirms the paddle number.

Can registrations go into our CRM?

Yes. Registration and inquiry forms can route into your CRM by API, Zapier or Make, set up during onboarding.

Does the page collect SMS consent?

If you want to text bidders, the form can carry consent wording written with the Telephone Consumer Protection Act (TCPA) in mind. Have your attorney confirm the wording for your business.

See it built for your business

A live walk-through of the site you would get, in about 30 minutes. Plans from $127 a month, the $697 build fee invoiced only after launch, domain and hosting included.

Book a demo

Or email and a person replies within one working day.