A website for business liquidation auctioneers that presents an inventory of assets the way a buyer expects to shop it
A liquidation auction website earns its keep by letting a buyer filter a large, mixed inventory, from restaurant equipment to office furniture to industrial machinery, down to the handful of lots they actually came to look at.
- 8pages built for you
- 7 daysto launch
- 5 / morevisions included
The problem
What usually goes wrong for business liquidation and asset recovery auctioneers
- 01
A single liquidation can run into hundreds of lots, and the current site has no filtering by category, location or closing time.
- 02
Buyers who need to inspect equipment in person have no clear page telling them when and where a preview happens.
- 03
Removal deadlines and loading dock rules are buried in an email chain instead of on the lot or sale page.
- 04
There is no page explaining how a business or estate becomes a client for liquidation, so referrals have nowhere to land.
The build
The pages your site will carry
- 01Home with active liquidation sales
- 02Sale catalog with category and location filters
- 03Lot pages with specs and inspection notes
- 04Preview and inspection scheduling
- 05Removal and pickup terms
- 06Consign your assets
- 07Past sale results archive
- 08Contact
Not part of the build
- Inventory counts, lotting or on-site cataloging.
- Valuations or advice to businesses about liquidation.
- Taking bids, holding funds or giving auction, licensing or legal advice.
Configured for you
Category and location filter
A filter bar on the catalog page that narrows a large mixed-lot sale by category, closing time and pickup location so a buyer reaches their lots in a few clicks.
After launch
What this looks like once it is live
- 90+ PageSpeed, checked as part of the build, so catalog pages hold up under a closing-sale traffic spike.
- 5 revisions a month included, so the site keeps pace with business liquidation auctioneers as your sale calendar changes.
- A client portal from the day the site goes live, for revisions, support tickets and files, in one place.
From the sale room
What business liquidation auctioneers say about the switch
The review of our auction consignments pages was uncomfortable reading, in a useful way. Everything now lives in one maintained reference, with the duplicates retired or redirected. Updates stopped being a treasure hunt.
Blake LangdonClient accounts coordinator, liquidation and clearance auction houseFrederick, MD Got, on Paddle Content audit and update process for auction consignments
Our old change process for auction consignments content was informal to the point of folklore. Now I send the current wording and its replacement, review the preview, and confirm. It is refreshingly boring, which is exactly what a change process should be.
Kirsten TolliverCollection bookings coordinator, industrial equipment auction houseRoanoke, VA Got, on Paddle Content approvals and change requests for auction consignments
Case studies
Builds for sale rooms like yours
Each one names the kind of auction house, where it sells, what we built, how long it took and what the team noticed afterwards. Business names stay private.
After you order
How your site goes from order to first sale
No mystery between paying and launching. This is the whole sequence, with what you do and what we do at each step.
- 01Day 0
You start a plan
You: Pay the first monthly invoice.
We: Nothing else is charged. The $697 build fee does not exist yet.
- 02Same day
The onboarding form
You: About 15 minutes: your sale types, registration process, brand, domain and where inquiries should go.
We: Missing something? Submit anyway. The rest can follow by email or portal ticket.
- 03Booked within a working day
One onboarding call
You: Walk us through how a sale runs, start to settlement.
We: We reach out within one working day to book it, fill the gaps and agree the launch date. The launch clock starts on this call.
- 047 to 15 days
We build it
You: Review the site on a preview link and ask for changes.
We: 7 days on Paddle, 10 days on Rostrum, 15 days on Block.
- 05Launch day
The site goes live
You: Approve it. Only then is the build fee invoiced.
We: We point the domain, put redirects live, check speed and schema, and open your client portal.
- 06Every week after
We keep it current
You: Send new sales and changes from the portal.
We: 5 revisions a month within 2 to 5 working days each, researched articles published, results archived.
Plans
Three ways to run it
- 01PaddleThe website, fully managedLive in 7 days
- 02RostrumEverything, plus the AI EngineLive in 10 days
- 03BlockEverything, plus the Content EngineLive in 15 days
Questions from business liquidation and asset recovery auctioneers
Can the site handle a sale with hundreds of lots?
Yes, the catalog page is built with category and location filters specifically for large mixed-lot sales, so the page stays usable however many lots a given liquidation carries.
Can we list multiple simultaneous sales?
Yes, the home page is built to show every active sale at once, each linking to its own catalog, which matters when you are running liquidations in more than one location.
Does the site handle bid submission?
No, bid submission and payment run through your bidding platform. The website presents the catalog, terms and inspection details and links or embeds that platform where a buyer needs it.
Can we add a page for businesses looking to liquidate?
Yes, a consignment inquiry page describing how the process works and what information you need from a seller is one of the standard pages.
Can buyers filter by pickup location?
Yes. The catalog filters by category, closing time and pickup location, so a buyer reaches the lots near them in a few taps.
Can we post inspection and removal rules per sale?
Yes. Each sale carries its own preview times, removal deadlines and loading rules, on the sale page rather than in an email chain.
Can referral partners send businesses to us through the site?
Yes. A consign-your-assets page explains the process for owners, lenders and attorneys and routes each inquiry to your team.
Which plan fits a high-volume liquidation calendar?
Rostrum is common, because the AI Engine answers removal and payment questions across many simultaneous sales. Block adds a larger article program.
See it built for business liquidation auctioneers
A live 30-minute walk-through, on your screen, of the site you would get. Plans from $127 a month, build fee invoiced after launch.
Book a demo