Case study, Fine art and antiques auctions
The short path to auction consignments on mobile
Day to day with auction consignments, the journey from landing page to inquiry now works with a thumb. Staff answering questions on the move have a direct page to point people to.
- ClientAntiques and collectables auction house
- RegionAlbuquerque, New Mexico
- Team8 staff, one locally managed operation
- Timeline15 working days
- Plan it fitsPaddle, $127 / mo
The climb
From the first problem to what changed
How the antiques and collectables auction house in Albuquerque, New Mexico went from where it started to where it is now, one rung at a time.
Starting point
The auction consignments pages were organised around a desktop menu with layers of subsections. Mobile visitors scrolled past paragraphs of copy before finding any way to get in touch.
The problem
For auction consignments, callers kept asking where to find things that were, technically, on the site. The information existed; the path to it did not survive a smaller screen.
What we built
A compact mobile menu now groups an overview, consignment terms and collection arrangements and a clearly labelled inquiry button. Sections were reordered so the questions visitors ask first appear first.
What changed
Day to day with auction consignments, the journey from landing page to inquiry now works with a thumb. Staff answering questions on the move have a direct page to point people to.
What the build used
The pieces of work, as the antiques and collectables auction house described them, and where each sits in the website every plan includes.
The pieces of work
- Mobile navigation
- Short page sections
- Visible contact action
- Readable text sizing
On the feature list
- Pages that open instantly during a live saleCustom-coded pages served from the edge, 90+ PageSpeed guaranteed, even under a closing-time traffic spike.
- Accessible pages and the policy pages that come with themKeyboard and screen reader friendly pages, an on-page accessibility toolbar, and the privacy, terms, cookie and accessibility pages a public site needs.
- Websites for fine art and antiques auctionsProvenance and condition layout, and the full page set for this sale type.
Our auction consignments page finally behaves on the device people actually use. The menu-navigation phone calls have ended.
How long it took
15 working days
15 working days after content approval, including staff review and handover. The antiques and collectables auction house runs with 8 staff, one locally managed operation.
Timed from content approval, because that is the part we control. Launch windows on each plan are on the pricing page.
Want the same fix on your own site? On a 30-minute call we show you how it would work for your sales, and which plan fits. Plans from $127 a month.
Book a demoQuestions about this case study
How long did this antiques and collectables auction house build take?
15 working days after content approval, including staff review and handover. The team is 8 staff, one locally managed operation, and the clock started once they had approved the content, so the time is ours, not theirs.
Which plan covers this kind of work?
Everything used here (pages that open instantly during a live sale; accessible pages and the policy pages that come with them) is part of Paddle, from $127 a month, and of every plan above it. The $697 build fee is invoiced only after launch, and changes like these later count toward your included monthly revisions.
Why is the auction house not named?
Client business names stay private on this site. The page names the kind of auction house and its region instead. The quote is from Dennis Greenwood, auction administrator, and is published with their permission.
Does this mean you run the consignment process for us?
No. We are not a licensed auctioneer, bidding platform or escrow provider. We build and manage the website, so consignment inquiries arrive in good shape; the assessment, the terms and every decision stay with your team.
Related lots
More builds like this one
Other case studies from fine art and antiques auctions and from builds that used the same work.
Services
The services this build belongs to
- auction website redesignA managed redesign that moves your catalog and lot pages onto a faster site while preserving URLs and search rankings.
- auction website designA custom-coded auction website design built around catalog pages, bidder registration and settlement, not a generic template with a lot list bolted on.
Put your own sale on the board
A live walk-through of the site you would get, in about 30 minutes. The $697 build fee is invoiced only after launch, and domain and hosting are included.
Book a demoOr email and a person replies within one working day.