Case study, Farm and equipment auctions
No dead ends: migrating auction consignments properly
When it comes to auction consignments, previously shared links now arrive at relevant current information rather than a dead end. The scope protects continuity of access; it does not assume search rankings are unaffected.
- ClientAgricultural equipment auction house
- RegionProvo, Utah
- Team17 staff, one locally managed operation
- Timeline20 working days
- Plan it fitsPaddle, $127 / mo
The climb
From the first problem to what changed
How the agricultural equipment auction house in Provo, Utah went from where it started to where it is now, one rung at a time.
Starting point
Nobody had a complete list of where the auction consignments pages were linked from. The redesign was about to find out the hard way.
The problem
With auction consignments, every old address was a potential dead end for someone following a saved link. Nobody had an inventory, so nobody knew the size of the risk.
What we built
Legacy addresses were inventoried, each mapped to a relevant destination, and the full redirect plan reviewed before launch. The new reference content covers consignment terms and collection arrangements under navigation that matches the new structure.
What changed
When it comes to auction consignments, previously shared links now arrive at relevant current information rather than a dead end. The scope protects continuity of access; it does not assume search rankings are unaffected.
What the build used
The pieces of work, as the agricultural equipment auction house described them, and where each sits in the website every plan includes.
The pieces of work
- URL inventory
- Redirect map
- Internal link updates
- Missing-page checks
- Launch review
On the feature list
- A move from your current site that keeps your search historyOld sale, catalog and results URLs mapped to new ones with 301 redirects at launch, and your past results rebuilt as an archive.
- Search visibility for the sale types and areas you servePages structured so search engines can tell what you sell, where, and to whom.
- Websites for farm and equipment auctionsEquipment spec sheet, and the full page set for this sale type.
I cared about the redirect map as much as the redesign. Too many people hold our old auction consignments link for it to be treated as an afterthought.
How long it took
20 working days
20 working days after content approval, including staff review and handover. The agricultural equipment auction house runs with 17 staff, one locally managed operation.
Timed from content approval, because that is the part we control. Launch windows on each plan are on the pricing page.
Want the same fix on your own site? On a 30-minute call we show you how it would work for your sales, and which plan fits. Plans from $127 a month.
Book a demoQuestions about this case study
How long did this agricultural equipment auction house build take?
20 working days after content approval, including staff review and handover. The team is 17 staff, one locally managed operation, and the clock started once they had approved the content, so the time is ours, not theirs.
Which plan covers this kind of work?
Everything used here (a move from your current site that keeps your search history; search visibility for the sale types and areas you serve) is part of Paddle, from $127 a month, and of every plan above it. The $697 build fee is invoiced only after launch, and changes like these later count toward your included monthly revisions.
Why is the auction house not named?
Client business names stay private on this site. The page names the kind of auction house and its region instead. The quote is from Alok Iyengar, auctioneer, and is published with their permission.
Does this mean you run the consignment process for us?
No. We are not a licensed auctioneer, bidding platform or escrow provider. We build and manage the website, so consignment inquiries arrive in good shape; the assessment, the terms and every decision stay with your team.
Related lots
More builds like this one
Other case studies from farm and equipment auctions and from builds that used the same work.
Services
The services this build belongs to
- auction website redesignA managed redesign that moves your catalog and lot pages onto a faster site while preserving URLs and search rankings.
- auction house SEO servicesSearch visibility work built into every catalog and lot page, targeting the sale types and areas your auction house actually serves.
Put your own sale on the board
A live walk-through of the site you would get, in about 30 minutes. The $697 build fee is invoiced only after launch, and domain and hosting are included.
Book a demoOr email and a person replies within one working day.