Case study, Farm and equipment auctions
One approved version of the auction consignments facts
With auction consignments, the business maintains one reference and checks the rest against it. Contradictions have nowhere left to hide.
- ClientMachinery and plant auction house
- RegionKnoxville, Tennessee
- Team14 staff, one locally managed operation
- Timeline10 working days
- Plan it fitsPaddle, $127 / mo
The climb
From the first problem to what changed
How the machinery and plant auction house in Knoxville, Tennessee went from where it started to where it is now, one rung at a time.
Starting point
Over the years, auction consignments facts had been copied onto page after page. Updates reached whichever versions someone remembered.
The problem
When it comes to auction consignments, staff had to ask which page a caller was reading before daring to answer. Correcting one section never guaranteed the other versions had been found.
What we built
The facts about consignment terms and collection arrangements now live in one maintained reference. Ownership, a review schedule and a checklist of affected pages are part of the handover.
What changed
With auction consignments, the business maintains one reference and checks the rest against it. Contradictions have nowhere left to hide.
What the build used
The pieces of work, as the machinery and plant auction house described them, and where each sits in the website every plan includes.
The pieces of work
- Content inventory
- Consolidated reference
- Review schedule
- Change checklist
On the feature list
- Weekly updates and revisions, handled for youNew sales, catalog swaps and results published every week, with 5 revisions a month of any size.
- A move from your current site that keeps your search historyOld sale, catalog and results URLs mapped to new ones with 301 redirects at launch, and your past results rebuilt as an archive.
- Websites for farm and equipment auctionsEquipment spec sheet, and the full page set for this sale type.
Our auction consignments information contradicted itself so often I checked nothing. Having one source of truth changes that.
How long it took
10 working days
10 working days after content approval, including staff review and handover. The machinery and plant auction house runs with 14 staff, one locally managed operation.
Timed from content approval, because that is the part we control. Launch windows on each plan are on the pricing page.
Want the same fix on your own site? On a 30-minute call we show you how it would work for your sales, and which plan fits. Plans from $127 a month.
Book a demoQuestions about this case study
How long did this machinery and plant auction house build take?
10 working days after content approval, including staff review and handover. The team is 14 staff, one locally managed operation, and the clock started once they had approved the content, so the time is ours, not theirs.
Which plan covers this kind of work?
Everything used here (weekly updates and revisions, handled for you; a move from your current site that keeps your search history) is part of Paddle, from $127 a month, and of every plan above it. The $697 build fee is invoiced only after launch, and changes like these later count toward your included monthly revisions.
Why is the auction house not named?
Client business names stay private on this site. The page names the kind of auction house and its region instead. The quote is from Samantha Harcourt, office manager, and is published with their permission.
Does this mean you run the consignment process for us?
No. We are not a licensed auctioneer, bidding platform or escrow provider. We build and manage the website, so consignment inquiries arrive in good shape; the assessment, the terms and every decision stay with your team.
Related lots
More builds like this one
Other case studies from farm and equipment auctions and from builds that used the same work.
Services
The services this build belongs to
- auction website redesignA managed redesign that moves your catalog and lot pages onto a faster site while preserving URLs and search rankings.
- auction house SEO servicesSearch visibility work built into every catalog and lot page, targeting the sale types and areas your auction house actually serves.
Put your own sale on the board
A live walk-through of the site you would get, in about 30 minutes. The $697 build fee is invoiced only after launch, and domain and hosting are included.
Book a demoOr email and a person replies within one working day.