Case study, Fine art and antiques auctions
Existing auction consignments conversations stay findable
With auction consignments, new business and ongoing conversations sort themselves before staff get involved. Customers with a history are no longer processed as strangers.
- ClientToys and models auction specialist
- RegionSioux Falls, South Dakota
- Team8 staff, one locally managed operation
- Timeline10 working days
- Plan it fitsPaddle, $127 / mo
The climb
From the first problem to what changed
How the toys and models auction specialist in Sioux Falls, South Dakota went from where it started to where it is now, one rung at a time.
Starting point
Whether someone was starting fresh or following up on auction consignments, the site gave them the identical form to complete.
The problem
When it comes to auction consignments, follow-ups arrived dressed as new business. Staff matched names to old threads before anyone could address the actual question.
What we built
A clearly labelled follow-up path now asks for a reference where one exists, plus the question itself. New requests keep their own route, collecting asset category, collection area and proposed sale date, and the two message types arrive under different subjects.
What changed
With auction consignments, new business and ongoing conversations sort themselves before staff get involved. Customers with a history are no longer processed as strangers.
What the build used
The pieces of work, as the toys and models auction specialist described them, and where each sits in the website every plan includes.
The pieces of work
- Existing-request contact route
- Optional reference field
- Separate email subjects
- New-inquiry form
On the feature list
- Inquiries and registrations routed to your CRMEvery form on the site lands where your team already works, by API, Zapier or Make, not in an inbox nobody checks.
- A client portal from launch dayOne place to request revisions, raise support tickets, send files and message the team.
- Websites for fine art and antiques auctionsProvenance and condition layout, and the full page set for this sale type.
Asking an existing auction consignments contact to re-introduce themselves was always faintly insulting. The separate path fixed it.
How long it took
10 working days
10 working days after content approval, including staff review and handover. The toys and models auction specialist runs with 8 staff, one locally managed operation.
Timed from content approval, because that is the part we control. Launch windows on each plan are on the pricing page.
Want the same fix on your own site? On a 30-minute call we show you how it would work for your sales, and which plan fits. Plans from $127 a month.
Book a demoQuestions about this case study
How long did this toys and models auction specialist build take?
10 working days after content approval, including staff review and handover. The team is 8 staff, one locally managed operation, and the clock started once they had approved the content, so the time is ours, not theirs.
Which plan covers this kind of work?
Everything used here (inquiries and registrations routed to your CRM; a client portal from launch day) is part of Paddle, from $127 a month, and of every plan above it. The $697 build fee is invoiced only after launch, and changes like these later count toward your included monthly revisions.
Why is the auction house not named?
Client business names stay private on this site. The page names the kind of auction house and its region instead. The quote is from Clifford Shackleton, intake coordinator, and is published with their permission.
Does this mean you run the consignment process for us?
No. We are not a licensed auctioneer, bidding platform or escrow provider. We build and manage the website, so consignment inquiries arrive in good shape; the assessment, the terms and every decision stay with your team.
Related lots
More builds like this one
Other case studies from fine art and antiques auctions and from builds that used the same work.
Services
The services this build belongs to
- auction website designA custom-coded auction website design built around catalog pages, bidder registration and settlement, not a generic template with a lot list bolted on.
- auction catalog website designA catalog page structure built for filtering, searching and displaying lots clearly, whatever the sale category.
Put your own sale on the board
A live walk-through of the site you would get, in about 30 minutes. The $697 build fee is invoiced only after launch, and domain and hosting are included.
Book a demoOr email and a person replies within one working day.