Paddle
The website, fully managed
$127/ month
Build fee $697 $0 while the waiver is open
- Live in 7 days
- 2 researched articles a week
- Hosting, domain and 5 revisions a month
Paid monthly through Stripe, from the day you order
Order
Start the build now and the $697 build fee comes off the invoice
The build fee is normally invoiced once your site is live. On any order placed on or before December 31, 2026 it is not invoiced at all. Monthly plan prices are unchanged, from $127 a month.
No deposit. Your first month is paid securely through Stripe when you order, and the plan renews monthly.
Order summary
Build fee waived- PlanPaddle / Rostrum / Block
- Monthly, from$127
- One-time build fee
$697$0 - Paid on orderFirst month only
- Live in7 to 15 days
- Waiver closesDecember 31, 2026
An example summary, not a live invoice. Your own figures are set by the plan you choose on this page.
Estate and moving salesCharity and benefit auctionsBusiness liquidationFarm and equipmentFine art and antiquesMunicipal surplusTimed online salesHybrid live sales
Live in7 daysFrom$127 / monthBuild fee$697, after launchPageSpeed90+Revisions5 a monthTurnaround2 to 5 working daysArticles2 a weekPlansPaddle / Rostrum / Block
The waiver has one date
Open until Thursday, December 31, 2026
That is the whole of the urgency, and it does not move. There is no clock on this page that restarts when you reload it, and no seat counter that invents scarcity. Order on or before that date and the $697 build fee is never invoiced. Order after it and the build fee applies as normal, invoiced once your site is live and approved.
- $697build fee, waived
- 5revisions a month, any size
- 7 daysto a live site on Paddle
Pick your plan
Three plans, one waived build fee
Every plan on this page carries the same waiver. The only thing that changes between them is what the site does after launch.
Rostrum
Everything, plus the AI Engine
$267/ month + usage
Build fee $697 $0 while the waiver is open
- Live in 10 days
- 2 researched articles a week
- The AI Engine, usage billed at cost
- Hosting, domain and 5 revisions a month
Paid monthly through Stripe, from the day you order
Block
Everything, plus the Content Engine
$647/ month
Build fee $697 $0 while the waiver is open
- Live in 15 days
- 3 researched articles a week
- The AI Engine, usage billed at cost
- The Content Engine
- Hosting, domain and 5 revisions a month
Paid monthly through Stripe, from the day you order
Not sure which one? The full comparison sets the three out line by line, or book a demo and we will tell you which one your sale calendar actually needs.
Already a client with a build fee invoice to settle? Pay the one-time build fee here.
After you order
Five steps from paying to going live
Nothing here is a surprise cost or a hidden stage. This is the whole sequence.
- Step 1
Your plan starts
Your first month is paid through Stripe when you order, and the receipt is emailed at once. No build fee follows it while the waiver is open.
- Step 2
Onboarding form
About 15 minutes of questions about your sales, your platform and your brand. Anything missing can follow later.
- Step 3
One onboarding call
We fill the gaps, agree the sale formats the site has to carry, and set your launch date.
- Step 4
We build it
You see it on a preview link before anyone else does, and you send changes before launch, not after.
- Step 5
Launch day
We point the domain, check speed and schema, and hand you the portal. No build fee invoice arrives.
Launch window
When your site goes live
Counted from your onboarding call, not from the order. Every plan launches on a date we agree with you on that call.
Paddle
7 daysThe website, fully managed
Rostrum
10 daysEverything, plus the AI Engine
Block
15 daysEverything, plus the Content Engine
The only thing that moves a launch date is waiting on content from you. Send the lot photos and your sale terms during onboarding and the date holds.
What we need from you
Six things, and none of them block the order
- Your business name, sale room address and the areas you serve
- A link to the bidding or payment platform your sales already run on
- Photos or a lot list from a recent or upcoming sale, if you have them
- Your logo and brand colors, or nothing at all if you want us to propose a set
- Your current domain, or a name you would like registered
- Your terms: buyer premium, pickup windows, payment methods, registration rules
You can order today and send all of it during onboarding. Nothing on this list is needed to start your plan.
Terms and guarantees
The parts worth reading before you order
90+ PageSpeed
Checked as part of the build, on the pages that carry a closing sale.
Ranking in 3 to 5 months
The window we work to for the sale types and areas you serve.
One invoice, no line items
Hosting, domain, SSL and the CDN are never itemized or billed separately.
Plans run month to month. To cancel, email us at least 2 business days before your next invoice date. All sales are final apart from a duplicate or incorrect charge reported within 30 days: the refund policy says exactly how that works, and the terms cover the rest.
Honestly, the redesign was nice, but the inquiry form is what changed our day-to-day. Every submission arrives with asset category, collection area and proposed sale date filled in, which used to take us a second email to obtain. Most mornings I can prepare for the callback from the first message alone.
Most of our visitors are on phones, so that is where I reviewed the new auction consignments pages. The important details sit near the top and the inquiry button is impossible to miss. The days of talking customers through the menu are over.
Questions people ask before ordering
What exactly is waived?
The one-time build fee, normally $697. It is the only fee outside the monthly plan price, and it is normally invoiced after your site is live and approved. On an order placed on or before Thursday, December 31, 2026 it is not invoiced at all. Your monthly plan price is unchanged.
What do I pay on the day I order?
The first month of the plan you pick, paid by card through Stripe when you order, and nothing else. Paddle is $127, Rostrum is $267, Block is $647. The plan then renews monthly on the same card. There is no deposit, and the one-time build fee is never charged at checkout.
When does the waiver close?
Thursday, December 31, 2026. That date comes from our pricing file and it is the same date everywhere on this site. After it, the build fee returns to $697, invoiced after launch as normal.
How soon is my site live?
7 days on Paddle, 10 days on Rostrum and 15 days on Block, counted from your onboarding call rather than from the order. The one thing that moves the date is waiting on content from you.
Can I change plan after I order?
Yes. Move up or down at any time from your client portal and the new price applies from your next invoice. Moving up mid-build is fine too: we add the extra work to the build in progress.
How is the payment taken?
By Stripe, on a secure checkout page that opens when you press a plan button. We never see or store your card details. Stripe emails your receipt straight away, and the plan renews monthly until you cancel.
Am I signing a contract?
No. Plans run month to month. To cancel, email us at least 2 business days before your next invoice date, during business hours, 9 a.m. to 5 p.m. Central, Monday to Friday. A weekend email does not give 2 business days of notice for a Monday or Tuesday invoice.
What is refundable?
All sales are final, including monthly fees and extra revisions. The one exception is a duplicate or incorrect charge reported within 30 days. The full terms are on our refund policy page.
Does the Black Friday sale stack on top of this?
No, and it is not meant to. The Black Friday offer that runs from November 24, 2026 to November 30, 2026 includes this waived build fee and adds 30 percent off the first 3 months. You get one of the two, not both stacked.
Who owns the domain and the site?
You do. One domain is registered in your name for as long as your plan is active, or we point a domain you already own. We build and manage the site; we never hold your domain hostage.
Order
Take the plan, keep the $697
Live in 7 days on Paddle, from $127 a month, with the build fee off the invoice on any order placed on or before Thursday, December 31, 2026.
Buying in November instead? The Black Friday offer runs from November 24, 2026 to November 30, 2026 and takes 30 percent off the first 3 months as well as the build fee.
$697build fee waived to December 31, 2026
Pick a plan